There are a couple of different approaches when it comes to deciding what products you want to sell on Ebay. I want to take a moment to discuss a couple of the approaches and then discuss my take on each one. Finally, I’ll let you know what I do and also provide some (I think) useful links along the way.
First, what do most people sell on Ebay? There is no best answer to this question. Most people try to list items that will sell, and this is especially true since the listing fees were introduced. But there are a couple of ways to measure the key metrics.
The first question to ask yourself is what is the demand for a product? In many cases, it can be expensive to test a new market on Ebay (again due to the listing fees) so if I am, let’s say, entering the historical document reproductions market, I will create a dozen listings on an Ebay alternative. I prefer eBid since there is no listing fee. So, a run my trial listings and then crunch the data. What percentage of my auctions were sales. And what was my margin on the campaign? Once I have ascertained that there is a market for a set of items then I’ll expand my research.
On Ebay what is the competition like? Are there a ton of sellers in this market? What is the average final sale price on items that are similar to what I plan to sell? Using these numbers and adding in listing fees, do I think that the margins will be there to make the market a profitable one for me?
See, these are some of the things that you have to consider when deciding upon things to sell on ebay. Obviously there is a lot more that goes into it but that’s a good breathing point to stop for today.